Business & Finance Advertising & sales & Marketing

Make Your Email Marketing Count

Now you've started to build your blog content, you've hopefully also been building your opt-in and subscriber list.
Maybe now you've been thinking about sending an email out to your list.
What I've typically found is that people aren't really sure how to go about it.
The first step is to select some quality email marketing software, such as Constant Contact.
Below you'll find some great tips for designing a quality email that will gain you more customers and viewers.
Personalize your emails Call your customers by name in emails if you can.
Send your emails from the same from address every time.
The more personal you can get, the easier it is to build trust.
You'll also have a better chance of your emails being opened and read.
Keep it simple Don't overload your layout with flashy graphics, huge fonts and other in-your-face items.
Keep your layout clean and simple.
Your layout needs to look professional and easy to read.
Crappy layouts turn your recipients off and send your email campaign or newsletter right into the bin.
Don't overload on copy It's tempting to use three monster paragraphs to describe a product you really love.
But don't do it.
Use small sharp well written paragraphs to cater for the short time frame your customers have to go through all of their emails.
Anything you want to expand upon, link to the rest of the story via a landing page on your website.
Action Action Action!! Why bother sending an email touting products if you don't ask your customers to do something beyond reading? Your call to action will do many things: * ask customers to click on a link * ask customers to fill out a survey * ask customers to make a purchase Whatever call to action you choose, just make sure you actually have one in the emails you send.
Make it compelling Your subject line will make or break whether customers open your email or bin it.
Come up with an honest, compelling, powerful subject line to grab the attention of your customers.
Avoid phrases like "make money!" and "earn cash!".
Go for subject lines that pique the recipient's curiosity, but also tells the truth so you keep your credibility.
Keeping these things in mind as you create your campaign won't guarantee your success, but they'll dramatically improve your chances to generate sales and improve your ROI.
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