Business & Finance Advertising & sales & Marketing

Search Engine Optimization Or Website Directory Promotion

In the present scene where Internet has emerged as the most popular tool for gathering information your presence on the Internet is extremely crucial for the success of your business. Gone are the days when small business got good conversion rates by advertising in paper based directories or yellow pages. Actually before the advent of the internet, advertising in the local yellow pages was the only cost effective option available to small business.

Your presence on the Internet achieved by putting up a website however is only the start of your online business. There are lots of tools available online that can help you create your own website and also find a web host for you. That part of online business is simple and easy, the hard work starts after that.

The World Wide Web is a huge marketplace where everyone is out to sell something or the other. You name it and you have it. Your website is but one among the innumerable others selling the same product or service as yours unless you are selling something that no one has thought of earlier. Even if you are, monopolies in todays market scene do not last for long and before you realize, what was a novel idea will be hijacked and within no time you are going to have to deal with competition.

The very idea of Internet marketing is to build reputations and build them fast. Just like a brick and mortar business you need footfalls in online businesses as well. Only, in online business, footfalls are termed as traffic. Driving traffic to your website is crucial to the success of your business. Unless people visit your website they are hardly ever going to know whether you exist, leave alone see what you have to offer.

Many people believe that submitting your website URL to search engines like Google and Yahoo is enough to drive traffic to a website. The reason is obvious because a vast majority of people searching for information do use these search engines to find what they are looking for. The reality however is slightly different form that. People who know what they are looking for have no time to weed out junk before actually getting to relevant information.

Website directories have an organized approach, deliver extended value and provide better visibility and control. For example, if you are searching for an air conditioning service in your area say Nassau County, going to an online Nassau County Directory service will give you relevant information of air conditioning contractors in the area in a jiffy. A couple of clicks more and you have telephone numbers, email addresses and directions of how to get there if you want to visit personally.

Small business get better conversion rates from advertising in online directories because it is cheap and any change in information is updated in real time. Creating back links will direct traffic to your website. Small businesses that do not have their own websites, can subscribe for more space in the website directory and post extensive information of the type of services offered.

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